Leading the charge is Finn.no, an eBay-like site that is apparently the largest site for buying and selling goods in all of Norway (Finn is Norwegian for "Find"). Earlier this week, Finn.no posted a warning on its web page for visitors running IE 6. The banner, seen at right, urges them to ditch IE 6 and upgrade to Internet Explorer 7.
Dozens of other sites, including the influential tech news website Digi.no, have joined the campaign, but have widened the playing field by suggesting either upgrading to IE 7 or switching to an alternative like Firefox, Safari or, of course, Norway's own Opera browser.
The drive is spreading to other countries.
Sites in Sweden, Indonesia and Australia have joined in. Norwegian blogger Peter Haza is cataloging the participants, and an international wiki called "IE6 - DO NOT WANT" has been set up to track the spreading browsercide. There's a Facebook group, too.
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