Monday, February 16, 2009

Hot or not: The rules of attraction

It is the oldest of questions. "What is love! It is a pretty thing, as sweet unto a shepherd as a king," wrote Robert Greene back in the 16th century. Four hundred years on, the poser is as tricky as ever. Ahead of Valentine's Day, theories still abound as to why two people are attracted to each other. To some, it is a romance-laden "bolt from the blue", a deftly timed arrow from Cupid. To the scientists, it is a mixture of factors: everything from status to age, similarity, and pheromones.

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